You want to increase your online visibility? Attract new customers to your website? Give a boost to your store or physical establishment? Build loyalty among your existing customers?
Discover our services around the creation of SEA (Price Per Click) campaign:
Local keyword search
Thorough keyword research is crucial to finding the most relevant search terms for your business and your target audience.
Efficient targeting
Targeting your target audience based on criteria such as geographic location, buying behavior and interests is essential to reaching the right people with your ad.
Eye-catching ads
Ads should be clear, concise and eye-catching, with a clear value proposition to grab users’ attention and entice them to click on the ad.
Optimized landing pages
Landing pages should be designed to convert visitors into potential customers. They should be clear, well structured and offer a pleasant user experience.
Conversion tracking
Conversion tracking allows you to measure the success of your campaign and adjust your strategy accordingly.
Tests and optimization
PPC/SEA campaigns must be continually tested and optimized to maximize results and ROI. A/B testing can be used to determine best practices for ads and landing pages.
Local Ads campaign
The Local Ads campaign makes it easier for local businesses to reach potential customers in their area and get them to visit their store, place an order online or contact them directly.
Monthly reporting
Track results and optimize campaigns based on the performance of each ad to maximize ROI.
See some examples of SEA campaign performance:
Other clients, outdoor sports and media sector
Contact us
Client Reviews
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You have questions about the creation and management of your Google Ads & SEA campaigns?
What is the average budget for a local business to communicate on Google Ads?
The budget needed for a local business to communicate on Google Ads depends on several factors, such as the size of the business, the goals of the ad campaign, the competition in the industry, the targeted geography, the chosen keywords, etc.
Google Ads operates on a bidding model, where advertisers bid on keywords relevant to their products or services. The cost per click (CPC) can vary considerably depending on the competition for these keywords, as well as the quality and relevance of the ads.
In general, it is recommended that local businesses start with a daily budget of 5 to 15 euros per day (for small businesses), which can vary depending on their industry and competition. This can go up to over 100€/day for some businesses & outlets) However, this can be a starting point and the budget can be adjusted based on the performance of the ad campaign.
It is also important to note that Google Ads offers several different targeting options and ad formats, each with their own costs. Visual ads and video ads tend to be more expensive than text ads, for example.